HOW DOES SEO AND PPC WORK TOGETHER ?

SEO and PPC, though distinct, form a symbiotic relationship in digital marketing. Shared keyword insights optimize content and ad targeting, while PPC offers immediate exposure complementing SEO's long-term visibility. Testing and optimization from PPC inform SEO strategies, maximizing SERP presence and brand recognition. Integrated data provides comprehensive insights for refining strategies across channels, driving traffic and sustained growth in the competitive digital landscape.